學歷
學歷
由市場學出發，延伸至資訊系統及數碼轉型。
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2023–2025
MSc Digital Transformation and Technological Innovation
香港城市大學 · Credit
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2012–2013
BA (Hons) Marketing Management
英國赫爾大學 · Second Class Honours
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2010–2012
Higher Diploma in Business (Marketing & Management)
香港大學附屬學院
MSc 學術項目
- IS6523A Multi-Theory Framework for Dynamic Risk Management in Electronic Payment Systems: Integrating AI, Perceived Risk and User Behaviour
- IS6602Diagnosing and Overcoming Digital Transformation Hurdles in a Microfinance Company
- IS6640How The Coffee Academics Can Compete with Starbucks in Hong Kong Using Strategic Information Systems
- IS6000What Catalyses Super-App and App Ecosystem Usage Intention in Hong Kong
學士獨立研究（Hull）
The Effect of Brand Credibility on Consumers' Brand Purchase Intention in Hong Kong's Fast-Food Industry
核心科目 · 18 學分
- Foundations of Information and Electronic Business Systems
- Innovation and Technology Entrepreneurship
- Information Systems Consulting
- Information Systems Planning and Strategy
- Digital Transformation and Technological Innovation in the Organisation
- Research Methods for the IS Manager
選修科目 · 12 學分
- Business Intelligence Applications
- Data Visualisation
- Information Systems Infrastructure and Security Management
- Information Technology Leadership Forum
專業資格及證書
- Associate (ACIM)，英國特許市務學會，2024
- Google Analytics、Google Ads（Display、Search、Video、Apps）、Grow Offline Sales，2024