Academic
Academic
Marketing training, extended into information systems and digital transformation.
-
2023–2025
MSc Digital Transformation and Technological Innovation
City University of Hong Kong · Credit
-
2012–2013
BA (Hons) Marketing Management
The University of Hull · Second Class Honours
-
2010–2012
Higher Diploma in Business (Marketing & Management)
HKU SPACE Community College
MSc academic projects
- IS6523A Multi-Theory Framework for Dynamic Risk Management in Electronic Payment Systems: Integrating AI, Perceived Risk and User Behaviour
- IS6602Diagnosing and Overcoming Digital Transformation Hurdles in a Microfinance Company
- IS6640How The Coffee Academics Can Compete with Starbucks in Hong Kong Using Strategic Information Systems
- IS6000What Catalyses Super-App and App Ecosystem Usage Intention in Hong Kong
Undergraduate independent study (Hull)
The Effect of Brand Credibility on Consumers' Brand Purchase Intention in Hong Kong's Fast-Food Industry
Core courses · 18 credits
- Foundations of Information and Electronic Business Systems
- Innovation and Technology Entrepreneurship
- Information Systems Consulting
- Information Systems Planning and Strategy
- Digital Transformation and Technological Innovation in the Organisation
- Research Methods for the IS Manager
Selected electives · 12 credits
- Business Intelligence Applications
- Data Visualisation
- Information Systems Infrastructure and Security Management
- Information Technology Leadership Forum
Professional & certifications
- Associate (ACIM), The Chartered Institute of Marketing (UK), 2024
- Google Analytics, Google Ads (Display, Search, Video, Apps), Grow Offline Sales, 2024