Marketing & Digital Transformation
Luther Lee
Connecting brand, customer experience and digital execution.
- +100%YoY total sales growth, 2019Highflyer / FoodWise
- 45,000members, up from 35,000Meiriki Japan
- +800qualified leads in one yearJohn Hu
- 3,000+pop-up transactions in 6 monthsUrban Mart
Three areas I work across
- 01
Brand & Demand
Brand messaging, integrated campaigns and customer acquisition.
- 02
Customer & Commerce
Membership, retail and e-commerce growth.
- 03
Systems & Execution
Business requirements, processes and digital tools.
Selected work
All work →- 01 John Hu Migration Consulting From paid media to qualified clients: performance marketing meets CRM transformation +800qualified leads in one year Read the case study
- 02 Meiriki Japan Turning a retail brand into an OMO experience, with events as the growth engine 35K → 45Kmembers Read the case study
- 03 Daido Group Limited Building a retail start-up's sales and marketing from zero 3,000+pop-up transactions in 6 months Read the case study
- 04 Highflyer / FoodWise Scaling OMO marketing on an enterprise digital platform +100%YoY total sales growth, 2019 Read the case study
Academic foundation
Academic →-
2023–2025
MSc Digital Transformation and Technological Innovation
City University of Hong Kong · Credit
-
2012–2013
BA (Hons) Marketing Management
The University of Hull · Second Class Honours
-
2010–2012
Higher Diploma in Business (Marketing & Management)
HKU SPACE Community College
Let's talk about your next growth project.
Open to marketing, CRM and digital transformation roles in Hong Kong.