04 · OMO Marketing · Digital Transformation
Highflyer / FoodWise · Highflyer Intl' Co. Limited
Scaling OMO marketing on an enterprise digital platform
At a glance
- Role
- Assistant Marketing Manager
- Scope
- B2C retail and B2B wholesale marketing; Business Champion for the digital platform
- Markets
- Hong Kong
- Channels & systems
- Supermarkets, OMO, wholesale, SAP Hybris, Marketing Cloud, Emarsys
The challenge
Grow B2C retail and B2B wholesale together, while putting an enterprise e-commerce and marketing platform in place.
Chapter 1
OMO marketing
Integrated promotion across B2C retail (supermarkets and OMO) and B2B wholesale.
Chapter 2
Digital transformation
SAP Hybris, Marketing Cloud and Emarsys. As Business Champion, worked with the IT department (Samson Paper) and the vendor.
Results
- +100%YoY total sales growth in 2019
- HK$22MB2C retail sales, 2019
- HK$35MB2B wholesale sales, 2019
- HK$10Mannual marketing budget (2018–19, 2019–20)
- 200K+customer records, about 40% active