03 · Startup Business · Channel Launch
Daido Group Limited · Business brand: Urban Mart
Building a retail start-up's sales and marketing from zero
At a glance
- Role
- Assistant Marketing Manager
- Scope
- Sales and marketing set-up, planning and channel launch
- Markets
- Hong Kong
- Channels & systems
- Pop-up stores, Foodpanda, Deliveroo, brand website
The challenge
Urban Mart had no sales and marketing function. The task was to set one up and open both offline and online channels.
Chapter 1
Business set-up
Built the sales and marketing function and its planning from zero.
Chapter 2
Channel launch
Launched pop-up stores offline, and Foodpanda, Deliveroo and the brand website online.
Results
- 0 → 1sales and marketing function built from zero
- 3,000+offline pop-up store transactions in 6 months
- ~300online orders in 3 months (Foodpanda, Deliveroo and website)