02 · Retail to OMO · Expo & Events
Meiriki Japan · Concord Alliance Limited · brands: Meiriki Japan, Reuteri
Turning a retail brand into an OMO experience, with events as the growth engine
At a glance
- Role
- Assistant Marketing Manager
- Scope
- OMO marketing, websites, CRM, events and new product launches
- Markets
- Hong Kong
- Channels & systems
- Brand websites, The CLUB, Towngas, AM730 and other platforms, Omnichat, SendPulse
The challenge
Bring whole-company revenue back to its pre-pandemic (2018–2019) level, while moving a retail-led brand towards an online-merge-offline model.
Chapter 1
Retail to OMO
Optimised and then revamped the Meiriki Japan website. Replaced Reuteri's old HTML site, which had no SEO, with a new site.
Introduced Omnichat and SendPulse, and extended sales to platforms including The CLUB, Towngas and AM730.
Chapter 2
Expo & events
HKBPE (工展會), TDC Food Expo, BB Expo (spring and summer) and Golden Age Expo, covering booths, promotion, media and member registration.
New products launched: NMN18000, 降醣素, 活得易益生菌 (濕敏免疫 + D3), 瑞肝易 and 煥髮易.
Results
- 18 moto bring whole-company revenue back to pre-pandemic (2018–2019) level
- HK$10–12Mactual annual marketing spend
- 35K → 45Kcompany members (about 35% active)
- 5K → 10KReuteri product-line members
- 10–15%of Reuteri annual sales from BB Expo spring and summer, plus about 1,000 new members
- +25%YoY GA monthly users on the new Reuteri site, on Google page one within 6 months
- 0.4–0.6%Meiriki Japan site purchase conversion, doubled YoY; 60K–100K monthly organic impressions
- HK$20Mannual GMV across 8+ platforms, whole product line